This challenge is due at noon Tuesday, Feb. 12 (that’s an extension). But you will earn 2 extra-credit bonus points if you finish by noon Friday, Feb. 8.


This assignment will challenge you to engage in some reporting, storytelling, promotion, and conversation using Twitter. You will be joining students from several other schools on a scavenger hunt. Let’s show the other schools how great Seton Hall and its students are!


University of Memphis (~January 31)

St. Edward’s University in Austin, TX (February 13)

University of Wisconsin Madison (~January 31)

University of Oregon (~January 31)

Seton Hall University (~February 4)

University of Hartford (mid-February)

Duquesne University in Pittsburgh

Midwestern State University, Wichita Falls, TX (January 31)

Valencia College, Florida

American University in Cairo, Egypt (February 20)

Drury University, Springfield, Missouri (January 31)

University of Nevada, Reno (January 30-31)

Loyola New Orleans (January 25-28) Revised version for advanced reporting students

Auburn University (January 31)


  • Before you start, make sure you have completed setting up your Twitter account, including a photo and bio. Make sure that, at a bare minimum, you are following me (@SHUsocialmedia) and your classmates.
  • Before you start, make sure you understand how Twitter works. The links under “Twitter” on this page will take you through the steps of getting started on Twitter. Although you may use Twitter on your laptops, you may find it easier to use a Twitter app on your smartphone.
  • You will want to offer an introductory Tweet or two explaining what you are doing and introducing yourself and your partner.
  • Post tweets for each one of the 10 items listed below (under “The topics for the Tweets”). Work together as a team to answer the 10 items. When posting your tweets, divide them about equally between your Twitter accounts (in other words, you’ll post about 5 of them to your account, and your partner will post the others to his/her account).
  • Use the Twitter accounts you created for this course. If you also have a personal Twitter account, you may go ahead and tweet that you are doing the scavenger hunt to let your followers know. A little promotion is a good idea.
  • When you are done, or even while you are going, respond to at least five students participating in the scavenger hunt at other schools. You can locate other schools’ Tweets by searching for the #JRLWeb hashtag. (Make sure you have selected the option at the top of the search results to view “All” tweets, not just the “Top” tweets.)
  • Pay attention to anyone who is replying to your tweets. Go ahead and respond to them.
  • All tweets MUST contain the #JRLWeb hashtag AND the #SHUsocialmedia hashtag. Any tweets that do not contain BOTH hashtags won’t count. Yes, this limits the number of characters available for your tweets, but that’s part of the challenge.
  • When you are finished, create a blog post in WordPress (I don’t care which one of you uses your blog for the post) that contains the following items:
    • All of your Tweets in order of the items listed below. Embed the tweets within your blog post. You must follow the instructions located here for embedding tweets within a blog post.
    • The top five Tweets from other schools (in your opinion).
    • At least five responses you made to students from other schools.
    • Introductory and explanatory text to make it clear what’s what.
    • A brief reflection on the scavenger hunt. What were the highlights or challenges of this assignment?
  • Email me at when you are finished with the Tweets and the blog post (but no later than noon Tuesday, Feb. 12). Be sure to include a link to the blog post in the email.


  • Think like a reporter. Have an eagle eye for the interesting, the important, and the relevant, the unique, and the immediate. Double check your facts. You must get people’s real full names and spell them correctly.
  • Think like a public relations spokesperson. Show the world what is cool about your school. Promote your college brand.
  • Think like a storyteller. You may only have 140 characters in each Tweet, but you can say a lot in a few words or by using an image.
  • You may use more than one Tweet for each of the items below. Don’t overdo it, though. Less is more.
  • You may use common abbreviations if necessary to stay under 140 characters (such as “dept.” for “department” or “prof” for “professor” or using “&” in place of “and”). Tweets are similar to headlines. But no “text speak” (no LOLs, OMGs, etc.). Use proper grammar, punctuation, and capitalization.
  • Why are we doing this? A good Twitterer is a careful observer who ALWAYS has an eye open for novel and important information that might be relevant to your audience.  He or she does personal bring perspective and voice, but is always thinking about the audience and what their needs are. Twitter also is a fabulous tool for creating community. We will do that with other schools.

The topics for the Tweets:

  1. School spirit! Photo and quote from someone (not you or your partner or anyone else in the class) revealing school or civic spirit (what that means is up to you. Be creative.)
  2. Photo and quote (not you or your partner or anyone else in the class) from your favorite eating spot or watering hole on or near campus.
  3. Professor on the street. Photo and quote from a professor on campus. Ask them what role they think social media plays in our society today. Be sure you include the professor’s name and department.
  4. Student on the street. Photo and quote from a student. Ask them where they get their news and if they use social media to keep up on the news. Be sure you include their full name. If you can fit it within 140 characters, also include their year in school and major.
  5. Academic excellence. Photo and quote that reveals (you are going to have to be creative) how our school contributes to cutting edge research and/or learning.
  6. Scenic spot. Photo of your favorite scenic spot on or near campus.
  7. Little-known fact. Photo and quote of something you think many people might not know about our school or campus or city.
  8. Fanatic fans. Photo/quote from somebody asking for their prognosis on the remainder of the basketball season, or other sport of your choice. Be sure to include their full name.
  9. Extracurricular extravaganza. Photo and quote that exemplifies some of the huge variety of clubs, organizations, etc. available to students at our university.
  10. Freestyle. Your very own final unique tidbit of information/photo about our campus or city. Be creative.


The assignment is worth 20 points, broken down as follows:

  • 10 points for content (how well you answered the 10 items and responded to students from other schools)
  • 5 points for mechanics and technical stuff (including spelling, grammar, punctuation)
  • 5 points for creativity.

Extra credit: You may earn up to 4 extra credit points as follows:

  • 2 points extra credit if you finish the entire assignment early and email me at by noon Friday, Feb. 8.
  • 2 points extra credit to the team that generates the best engagement and conversation (determined by the quantity and quality of replies, mentions, and/or retweets from others, especially those outside Seton Hall).

Props to Dr. Carrie Brown-Smith of the University of Memphis for creating this assignment.


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