This challenge must be completed by 6 p.m. Monday, March 18.


This challenge requires you to use Twitter on a regular basis over the course of a week, sending out a series of tweets and retweets related in some way to the themes of this course.


Post a minimum of 10 tweets to the Twitter account you’ve created for this course between now and 6 p.m. Monday, March 18. The tweets must follow ALL of the following rules:

  • The tweets must be posted over a span of at least five separate days. In other words, you can’t post all 10 tweets on a single day, or five tweets on one day and five on another day. (Well, actually you can, but they won’t all count.) I will be checking time and date stamps.
  • Limit yourself to no more than three tweets per day. (If you post more than three tweets on a single day, only three of them will count.)
  • There must be at least an hour between tweets. In other words, you can’t post a tweet at 8 p.m. and another at 8:15 p.m. If you do, only one of them will count.
  • Replies to others don’t count as tweets for purposes of this challenge.
  • All of the tweets must be informative and substantive, and they must be relevant in some way to public relations, journalism, advertising, marketing, social media, or the “digital world.” In other words, tweeting sports scores or details about your personal life won’t count.
  • The tweets must be readable and understandable. Use correct spelling, grammar, and punctuation. You may use common abbreviations and may drop articles such as “the” or “a” in order to save space, but do not use “textspeak” (OMG, LOL, R U ready 4 2nite?, etc.).
  • One and ONLY one of the 10 tweets must be a retweet of a COJR 3002 classmate.
  • A total of no more than four of the 10 tweets may be retweets (RT) or modified retweets (MT). If you post more than four retweets, only four of them will count.
  • At least four of the tweets (including retweets) must contain web links. Use Twitter’s built-in link-shortening service or a link shortener such as
  • At least four of the tweets must contain a hashtag.
  • At least two of the tweets must be your own original observations or thoughts, with no links.
  • You can’t count the tweets for the Challenge 8 assignment (Live Tweeting an Event) toward this assignment. Those tweets and that assignment are separate.
  • You DON’T have to use the SHUsocialmedia hashtag.


This assignment is worth a total of 20 points, broken down as follows:

Quantity and following rules (10 points): Did you post at least 10 tweets over a span of at least five separate days? Did the tweets follow all the rules outlined above?

Quality (10 points): Do the tweets indicate a good understanding of how to use Twitter effectively? Are the tweets informative and substantive? Are they easy to understand? Are they free of typos, spelling errors, and grammar mistakes? Do the web links work? Are hashtags used appropriately?


2 responses

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