Ashley Manz, a 2012 Seton Hall graduate, will visit this week and speak during the first half of class. Manz is an account executive and social media coordinator at Beckerman, a leading public relations firm. She will have lots of insights and pointers to share on how to use social media in PR and business, and how to measure its success. Be prepared to ask her lots of questions.
Mike and Kelly will do their case study presentation during the second half of class.
Don’t forget the readings on social networks and social media releases:
- Solis and Breakenridge, Chapters 8 (Social Media Releases) and 12 (Social Networks: The Online Hub for Your Brand).
- Dave Awl, “Cheat sheet: Key principles of social media marketing on Facebook,” Socialmedia.biz, Feb. 9, 2011, http://socialmedia.biz/2011/02/09/cheat-sheet-key-principles-of-social-media-marketing-on-facebook/
- Ian Capstick, “Social media release must evolve to replace press release,” PBS MediaShift, April 23, 2010, http://www.pbs.org/mediashift/2010/04/social-media-release-must-evolve-to-replace-press-release113.html
Also, don’t forget that you need to live-tweet an event before Easter break for the Challenge 8 assignment. Time is running out. Email me to let me know if you’re planning to live-tweet an off-campus event or a televised event.