This challenge is due by noon Monday, April 15.

Description

This challenge asks you to submit a proposal for the social media project you will complete this semester. You must submit a proposal and have it approved in order to proceed with the project.

Explanation

About the social media project

For the social media project, which is due at noon Monday, May 13, you will apply the skills you have developed this semester to either a news or public relations project. Although it is expected that journalism majors will choose the news option and public relations majors will choose the PR option, the choice is yours. You may work alone or with a partner. Full details of the project are contained in a separate post.

For the news project, you will write a news or feature story about a topic relevant to a Seton Hall or local/regional audience and post it to your WordPress blog. In addition, you will create two social media elements related to the topic. If you are working with a partner, the requirements are higher: Either the blog post must be longer and use more sources, or you must create three social media elements, rather than two (your choice). See this post for complete details.

For the public relations project, you will create a social media release publicizing news about a campus organization, a local/regional organization or company, or a PRSSA client. In addition, you will create a pitch list, an email pitch, and a social media element related to your client’s news. If you are working with a partner, the requirements are higher: You must create two social media elements, rather than one. See this post for complete details.

The proposal

Each individual or each pair must draft a proposal for the project and post it to the COJR 3002 Facebook group. If you are working with a partner, it doesn’t matter which one of you posts the proposal, as long as you mention in the proposal that the two of you are working together.

The requirements for the proposal vary depending on whether you are doing the news or PR project.

News option:

Your proposal, posted to the Facebook group, must be three or four paragraphs long:

  • The first paragraph must summarize the topic you are proposing, explain why it is relevant to either a Seton Hall or local/regional audience, and explain why it is newsworthy now (What’s the “hook” or “news peg”?).
  • Next, explain each social media element you intend to use. Explain which tool/site you will use and how you propose to use it. I realize that you might not yet have all the details worked out, but be as specific as you can be as this point. Use a separate paragraph for each social media element.

PR option:

Your proposal, posted to the Facebook group, must be three or four paragraphs long:

  • The first paragraph must briefly explain who your “client” will be. Describe the organization or company and give some background about its purpose and mission.
  • The second paragraph must summarize the news about the client that you will be publicizing. The news should be recent (within the past couple of months or coming up in the next couple of months). It may be an event, announcement, anniversary or other milestone, campaign, product launch, etc.
  • Next, explain the social media element(s) you intend to use. Explain which tool/site you will use and how you propose to use it. If you are working alone, there will be one element. If you’re working with a partner, there will be two elements (describe each one in a separate paragraph). I realize that you might not yet have all the details worked out, but be as specific as you can be as this point.

Submitting the assignment

Post the proposal to the Facebook group no later than noon Monday, April 15. If you are working with a partner, create a single post, making sure to indicate within the post that the two of you are working together.

Grading

This assignment is worth 20 points, broken down as follows:

  • Appropriateness of topic/client (5 points)
  • Appropriateness of social media element(s) (5 points)
  • Thoroughness and clarity of proposal (5 points)
  • Level of creativity (5 points)
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