This challenge must be completed by 6 p.m. Monday, Feb. 3.


This challenge requires you to familiarize yourself with Twitter and use the microblogging service on a regular basis over the course of a week.


Create a Twitter account for this course. If you already have a Twitter account, you must create a new one specifically for this course.

  • Set up an account at the Twitter website (under “New to Twitter? Sign up”). Twitter will walk you through the steps. Please use your real name and an appropriate username. Also use an appropriate photo (preferably, a photo of yourself, or some other photo that is appropriate and professional — no photos of dogs or cats). Make sure that, at a bare minimum, you are following me (@SHUsocialmedia).
  • Make sure you understand how Twitter works. The links under “Twitter” on this page will take you through the steps of getting started on Twitter. Although you may use Twitter on your laptops, you may choose to use a Twitter app on your smartphone or tablet.

Post a minimum of 4 tweets related to either the Super Bowl (Sunday, Feb. 2) or the State of the Union address (Tuesday, Jan. 28):

  • Use an appropriate hashtag (#SuperBowl or #SOTU) for all of the tweets.
  • The tweets can be about the event itself, the hype surrounding the event, or reaction to the event. For example, if you’re tweeting about the Super Bowl, you could choose to tweet about the commercials rather than the game itself.
  • The tweets must be posted during the event or during the hours immediately before or immediately after the event.
  • Retweets don’t count. If you want to retweet others’ thoughts about the Super Bowl or the State of the Union address, that’s OK, but they won’t count toward the minimum requirement of 4 tweets.

In addition to the Super Bowl or State of the Union tweets, post a minimum of 6 other tweets that are relevant in some way to journalism, public relations, advertising, marketing, social media, or the “digital world”:

  • The tweets must be posted over a span of at least 3 separate days. In other words, you can’t post all 6 tweets on a single day. I will check the time and date stamps.
  • Replies to others don’t count as tweets for purposes of this challenge.
  • 2 of the 6 tweets must be retweets (RT) or modified retweets (MT). If you post more than 2 retweets, only 2 of them will count.
  • At least 2 of the tweets must contain web links. Use Twitter’s built-in link-shortening service or a link shortener such as
  • At least 2 of the tweets must contain a hashtag.

Some guidelines for the tweets:

  • All of the tweets must be informative and substantive or they won’t count. “I’m watching the Super Bowl!” is an example of a tweet that is not informative or substantive. Don’t tweet just for the sake of tweeting.
  • The tweets must be readable and understandable. Use correct spelling, grammar, and punctuation. You may use common abbreviations and may drop articles such as “the” or “a” in order to save space, but do not use “textspeak” (OMG, LOL, R U ready 4 2nite?, etc.).


This assignment is worth a total of 20 points, broken down as follows:

Quantity and mechanics (10 points): Does your Twitter account include an appropriate name and username, photo, and bio? Did you post at least 10 tweets, following all of the instructions and requirements outlined above?

Quality (10 points): Do the tweets indicate a good understanding of how to use Twitter effectively? Are the tweets informative and substantive? Are they easy to understand? Are they free of typos, spelling errors, and grammar mistakes? Do the web links work? Are hashtags used appropriately?


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