This challenge is due by noon Tuesday, Feb. 11. It will take some serious time, so don’t procrastinate. Plus, you’ll get 3 extra credit points if you finish by 6 p.m. Friday, Feb. 7


You will join students from several other schools on a Twitter scavenger hunt. You will use Twitter to promote and publicize Seton Hall, using two hashtags — #JRLWeb (the hashtag being used by all schools participating in the scavenger hunt) AND #SHUsocialmedia (the hashtag for our class). Let’s show the other schools how great Seton Hall and its students are!


University of Memphis Week of February 3

University of Wisconsin Madison Week of February 3

Drury University Week of January 27

Seton Hall Week of February 3

Midwestern State University Week of February 3

Southern Illinois University – Edwardsville Week of February 3

Midwestern State University – Week of February 3

Ithaca College Week of February 3

Northern Arizona University

St. Edwards University in Austin, TX Week of February 11

St. Louis University February 7-10

Lindenwood University in St. Charles, MO February 7-10

University of Oregon Jan 25/26 and Feb. 8/9

Auburn University Week of February 3 AND Week of February 10

Union University Week of February 3


  • Work in teams of 2 or 3. Keep the same partner(s) as the case study presentation. Make sure you work together and coordinate your efforts.
  • Before you start, make sure that you are following me (@SHUsocialmedia) and all 16 of your classmates on Twitter. If you go to this Twitter list I’ve created, you will see a list of your classmates. Make sure you’re following all of them so you can read one another’s tweets.
  • Send out an introductory tweet or two explaining what you are doing and introducing yourself and your partner.
  • Post tweets for each one of the 10 items listed below (under “The topics for the tweets”). Work together as a team to answer the 10 items. When posting your tweets, divide them about equally between your Twitter accounts (in other words, you’ll post about 5 of them to your Twitter account, and your partner will post the others to his/her Twitter account). Don’t number the tweets. It should be clear from the content of the tweet which of the 10 items it is.
  • Respond to at least five students participating in the scavenger hunt at other schools. Start a conversation. You can locate other schools’ tweets by searching for the #JRLWeb hashtag. (Make sure you have selected the option at the top of the search results to view “All” tweets, not just the “Top” tweets.)
  • Pay attention to anyone who is replying to your tweets and respond to them.
  • All tweets MUST contain both the #JRLWeb hashtag AND the #SHUsocialmedia hashtag. Any tweets that do not contain BOTH hashtags won’t count. Yes, this limits the number of characters available for your tweets, but that’s part of the challenge. If necessary, you may use more than one tweet for an item.
  • When you and your partner(s) are finished, create a blog post in WordPress (just one blog post per team — I don’t care which one of you uses your blog for the post) that contains the following items:
    • All 10 of your tweets in order of the items listed below. Embed the tweets within your blog post. You must follow the instructions located here for embedding tweets within a blog post, and make sure you are composing your blog post within the WordPress Dashboard. Do NOT use the “embed” option in Twitter. It won’t work. If you follow the instructions correctly, your tweets should look like actual tweets in the blog post.
    • The top five tweets from other schools (in your opinion).
    • At least five responses you made to students from other schools.
    • Introductory and explanatory text within the blog post to make it clear what’s what.
    • A brief reflection on the scavenger hunt. What were the highlights or challenges of this assignment?
  • Tweet a link to your blog post.
  • Email me at when you are finished (but no later than noon Tuesday, Feb. 11) with a link to the blog post in the email.


  • Think like a reporter. Have an eagle eye for the interesting, the important, the relevant, the unique, and the immediate. Double check your facts. You must get people’s real FULL names (first and last) and spell them correctly.
  • Think like a public relations spokesperson. Show the world what is cool about Seton Hall. Promote the college brand.
  • Don’t limit yourself to Fahy Hall and fellow public relations and journalism students. The goal of this assignment is to publicize the university, not just the Department of Communication and the Arts. Show some initiative and creativity.
  • You may use more than one tweet for an item if necessary. Don’t overdo it, though. Less is more.
  • You may use common abbreviations to stay under 140 characters (e.g., “dept.” for “department” or “prof” for “professor” or using “&” in place of “and”). But no “text speak” (no LOLs, OMGs, etc.). And avoid exclamation points. Use proper grammar, punctuation, and capitalization.
  • Photo advice: When taking photos, try to “fill the frame.” Don’t be afraid to get in close. Avoid taking all vertical photos, unless the scene lends itself to a vertical photo. And no sideways photos. Don’t make the reader have to turn their head to see your photos.

The topics for the tweets:

  1. School spirit! Photo and quote from someone (not you or your partner or anyone else in the class) revealing school or civic spirit (What that means is up to you. Be creative.).
  2. Photo and quote (not you or your partner or anyone else in the class) from your favorite eating spot or watering hole on or near campus.
  3. Professor on the street. Photo and quote from a professor on campus (not me, Dr. Rennie or Dr. Nyberg). Ask the professor what role he/she thinks social media plays in our society today. Be sure you include the professor’s name and department.
  4. Student on the street. Photo and quote from a student (not you or your partner or anyone else in the class). Ask where the student gets his or her news and if he/she uses social media to keep up on the news. Be sure you include the student’s full name. If you can fit it within 140 characters, also include the student’s year in school and major.
  5. Academic excellence. Photo and quote that reveals (you are going to have to be creative) how Seton Hall contributes to cutting-edge research and/or learning.
  6. Scenic spot. Photo of your favorite scenic spot on or near campus.
  7. Little-known fact. Photo and quote of something you think many people might not know about our school or campus or city.
  8. Fanatic fans. Photo/quote from somebody asking for their prognosis on the remainder of the basketball season, or other sport of your choice. Be sure to include the person’s full name.
  9. Extracurricular extravaganza. Photo and quote that exemplifies some of the huge variety of clubs, organizations, etc. available to students at Seton Hall.
  10. Freestyle. Your very own final unique tidbit of information/photo about our campus or city. Be creative.

Extra credit:

You may earn up to 9 extra credit points as follows:

  • 3 points extra credit if, in addition to the 10 items above, you also create an interesting/funny/relevant Vine video about Seton Hall and embed it within the blog post.
  • 3 points extra credit if you finish the entire assignment early and email me at by 6 p.m. Friday, Feb. 7.
  • 3 points extra credit awarded to the team that generates the best engagement and conversation (determined by the quantity and quality of replies, mentions, and/or retweets from others, especially those outside Seton Hall).


The assignment is worth 20 points, broken down as follows:

  • 10 points for content (how well you answered the 10 items, responded to students from other schools, and wrote the blog post)
  • 5 points for mechanics and technical stuff (including spelling, grammar, punctuation)
  • 5 points for creativity and initiative, including how well you went beyond the obvious and went beyond Fahy Hall.

Props to Dr. Carrie Brown-Smith of the University of Memphis for creating this assignment.


One response

  1. […] This challenge is due by noon Tuesday, Feb. 11, but it is going to take some time, so you need to connect with your partner(s) and get started. The weather may turn ugly tomorrow (Wednesday), so you might lose that day. Most of the other schools are doing the scavenger hunt this week, and some have already finished. Search for the #JRLWeb hashtag to view the other schools’ tweets. […]