This challenge is due by noon Monday, March 24.

Description

Submit a proposal for the social media project you will complete this semester. You must submit a proposal and have it approved in order to proceed with the project.

Explanation

About the social media project

For this project, which will be due Monday, May 12, you will apply the skills you have developed this semester to either a news or public relations project. Although it is expected that most of you will choose the PR option, the choice is yours. You may work alone or with a partner of your choice. Full details of the project will be contained in a separate post.

For the public relations project, you will create a social media release publicizing news about a campus organization (but the campus organization cannot be PRSSA) or a local/regional organization or business. In addition, you will create a pitch list, an email pitch, and a social media element related to your client’s news. If you are working with a partner, you must create two social media elements, rather than one.

For the news project, you will write a news or feature story about a topic relevant to a Seton Hall or local/regional audience and post it to your WordPress blog. In addition, you will create two social media elements related to the topic. If you are working with a partner, the requirements are higher: Either the blog post must be longer and use more sources, OR you must create three social media elements, rather than two.

The social media elements that you incorporate into your project must be original (not simply links to posts, photos, videos, etc., created by others) and must add information and value. You may use social media tools that we discussed in class or be bold and use tools that we did not discuss. I would like you to create the actual social media elements. But if it’s not possible to do so because, for example, your “client” does not want you posting to the web on their behalf, I may allow you to submit a detailed proposal outlining the proposed social media element and its objective.

The proposal

Each individual or each pair must draft a proposal for the project and post it to the SHUsocialmedia Google+ community. If you are working with a partner, it doesn’t matter which one of you posts the proposal, as long as you mention in the proposal that the two of you are working together.

The requirements for the proposal vary depending on whether you are doing the news or PR project.

PR option:

Your proposal, posted to the Google+ community, must be three or four paragraphs long and include a related link:

  • The first paragraph must briefly explain who your “client” will be. Describe the organization or business and give some background about its purpose and mission.
  • The second paragraph must summarize the news about the client that you will publicize. The news should be recent (within the past couple of months or coming up in the next couple of months). It may be an event, announcement, anniversary or other milestone, campaign, product launch, etc.
  • Next, explain the social media element(s) you intend to use. Explain which tool/site you will use and how you propose to use it. If you are working alone, there will be one element. If you’re working with a partner, there will be two elements (describe each one in a separate paragraph). I realize that you might not yet have all the details worked out, but be as specific as you can be as this point. You will be able to make changes later.
  • Attach a link to a website that is related in some way to the “client” or the news you will publicize (select “Link” from the “Attach” options when composing your post and enter the URL). This could be a link to the organization or business’ homepage, one of their social media profiles, a news article about the “client,” etc.

News option:

Your proposal, posted to the Google+ community, must be three or four paragraphs long and include a related link:

  • The first paragraph must summarize the topic you are proposing, explain why it is relevant to either a Seton Hall or local/regional audience, and explain why it is newsworthy now (What’s the “hook” or “news peg”?).
  • Next, explain each social media element you intend to use. Explain which tool/site you will use and how you propose to use it. I realize that you might not yet have all the details worked out, but be as specific as you can be as this point. You will be able to make changes later. Use a separate paragraph for each social media element.
  • Attach a link to a website that is related in some way to the topic you will be writing about or one of the sources you intend to include in the story (select “Link” from the “Attach” options when composing your post and enter the URL). This could be a link to a homepage, a social media profile, a related news article, etc.

Submitting the assignment

Post the proposal to the SHUsocialmedia Google+ community no later than noon Monday, March 24. When composing the proposal, make sure that in the “To:” field, you select the category of Project Proposals. (You need to have a Google+ account, ask to join the community and be approved before you will be allowed to post. If the link doesn’t work, search for “SHUsocialmedia” within Communities on Google+.) If you are working with a partner, create a single post, making sure to indicate within the post that the two of you are working together.

Grading

This assignment is worth 20 points, broken down as follows:

  • Appropriateness of topic/client (5 points)
  • Appropriateness of social media element(s) (5 points)
  • Thoroughness and clarity of proposal (5 points)
  • Level of creativity (5 points)
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2 responses

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